Masv is trusted by millions of users. Tasked to help create the Masv master brand guideline, which would combine the Masv brand itself and future new products under the Masv umbrella. The main objective was to transfer the feeling of trust and speed that Masv users enjoy to the entire brand.
Expanding MASV’s Visual Language
Role
Art Direction, Brand, Graphic design
Contributors
Brook Wells (Brand & Visual Designer)
Paul Methot (Senior Product Designer)
Reported to Project manager: Ankit Verma
Results
• Set a design standard for the public Image
• effectively attract top talent and forge valuable partnerships
MASV is a fast, secure file transfer solution for creative professionals working with large media files. As the company scaled, it needed a more cohesive and strategic brand identity to match its evolving product and audience. I was brought on to continue developing the brand book after it was initially established by the Senior Product Designer, collaborating closely with the Head of Content to refine the visual language and ensure brand consistency across product, marketing, and storytelling.
Situation
MASV needed to evolve its visual identity to better reflect its growing product and creative audience. The initial brand foundation was established by the Senior Product Designer, and my task was to continue expanding and refining it. This included strengthening the brand system, ensuring consistency across digital touchpoints, and improving design scalability for future growth. Working closely with the Head of Content, I followed the established brand principles to create new assets and update existing ones for both old and new web pages—enhancing brand cohesion, usability, and overall visual performance.Establish a unified brand identity that reflects the company’s values and connects with its audience.
Continue developing and expanding the brand system after the initial foundation was established by the Senior Product Designer.
Strengthen the overall brand foundation and ensure consistency across digital and marketing touchpoints.
Collaborate closely with the Head of Content to align visual design with brand storytelling.
Design and update assets for both existing and new web pages following established brand principles.
Create scalable design systems to support future growth and improve team efficiency.
Task
Imagery Composition
With the brand foundations already set, creating new imagery became a seamless process. The established grid and visual system made it easy to arrange elements with balance and clarity. Composition follows an 8px (.5 rem) grid structure, allowing scalable, consistent layouts that maintain hierarchy and visual harmony. By aligning elements to this system, each image clearly communicates its message through thoughtful scale, sequence, and emphasis.
With the main foundation already set, I continued to expand it further and strengthening the brand foundation, improving digital performance, and creating systems that could scale with future growth. Following the same brand principles, I also designed new assets and updated existing ones to refresh both old and new web pages, ensuring visual consistency across the entire digital experience.
Action
Business Impact
Homepage signup conversion rate increased by 34%.
Web traffic to www.masv.io increased by over 200%.
They continue to hit record revenue targets following the rebrand.
Results
Long Term Business Impact
Improved brand perception and trust
Stronger conversion and onboarding experience.
Established a scalable foundation for future growth