Wondershare PDFelement 8 Product Launch
Role
Graphic Designer and Illustrator
Contributors
Brook Wells (Senior Designer)
Paul Methot (Senior Designer)
Reported to Faisal Khan (Project Management)Thiago Masci (Motion Designer)
Jay Kim (Motion Designer)
Results
ā¢ +255% increase increased conversion rate
ā¢ +99% add-to-cart rate
ā¢ +16% installation rate
Wondershare PDFelement 8 is PDF editing software that is used by millions of people and businesses around the world. Following the success of PDFelement 7, we were challenged to create an attractive introductory video to celebrate the launch of the newest version. It needed to be clearly understood how this version could help users achieve their PDF goals.
Wondershare PDFelement 8 is PDF editing software that is used by millions of people and businesses around the world. Following the success of PDFelement 7, we were challenged to create an attractive introductory video to celebrate the launch of the newest version. It needed to be clearly understood how this version could help users achieve their PDF goals.
Situation
Working directly with the director. Creating a product launch video that communicates the new features of the product through story boarding.
Their existing visual identity was dated, inconsistent, and lacked the energy needed to stand out in a crowded market of productivity tools.
Clearly show how this version could help users achieve their PDF goals.
Show a different scenario and feature.
Attract new and current users to purchase the latest version.
Drive Engagement Across Channels.
Task
I was originally brought on to the team to storyboard the product video and all its user scenarios before the shoot began. I collaborated and communicated with the director to get a visual representation of what he wanted to communicate and clearly show how this version could help users achieve their PDF goals. My role afterwards was to work with with the other visual designer and create visual assets for the next motion video.
Simplifying the user situations..
Creating assets that can be used into the PDF Element ui.
Add a little bit of humor to the scenes.
Align with Brand and Marketing Strategy.
Action
Wondershare PDFelement Scenario Storyboarding
Wondershare PDFelement 8 product video began as storyboards introducing several scenarios with different users using Wondershare PDFelement 8.
Wondershare PDFelement Product Launch video
Wondershare PDFelement 8 product video introducing several scenarios with different users using Wondershare PDFelement 8 into a motion graphic video .
Business Impact
+255% increased conversion rate.
+99% add to cart rate.
+16% installation rate.
Results
Long Term Business Impact
Provide reusable launch assets for global marketing teams
Establish a new creative standard for future video campaigns
Position PDFelement as a modern alternative to Adobe Acrobat